An iconic candy brand has made a bold announcement: they are no longer Sour Patch Kids. Instead, the beloved sweet-and-sour treat will now be known simply as “Just Patch Kids.”

The company took to social media to share the news, delivering it with a mix of humor and finality. “Our decision is final,” the post read. “We cannot stand by and be called ‘not sour’ in our comments. You don’t appreciate our sour, so we’re taking it back.”

KEEP YOUR COMMENTS pic.twitter.com/6SyVXGbEuE

— Just Patch Kids (@SourPatchKids) March 27, 2025

The rebrand appears to be in response to ongoing online discourse about the candy’s signature flavor profile. In a playful jab at fans, the company declared, “We’re not sour AT ALL anymore.” The message wrapped up with a dramatic farewell: “You never realize what you have until it’s sour, then sweet, then gone. Hope it was worth it.”

While the change has sparked curiosity and amusement, there’s one detail that can’t be overlooked—April Fools’ Day is just around the corner. Given the timing, many fans are questioning whether the name change is genuine or simply an elaborate prank.

This isn’t the first time the candy brand has undergone a transformation. Originally introduced in the 1970s as “Mars Men,” the candy was later rebranded as Sour Patch Kids in the 1980s, a name that has since become a household favorite.

Whether or not “Just Patch Kids” sticks around remains to be seen. But one thing’s for sure—the brand has successfully grabbed everyone’s attention.

Real or prank? Only time will tell.